Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable. Focus on keywords that have higher search volume but don’t neglect long tail keywords. If optimized right, you can get more traffic from keywords with less search volume. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.

Anatomy of a Keyword

Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name for your domain, you must make sure it is relevant to your business. Best practice dictates that the simpler it is, the better. There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space.

Backlinks matter

Machines are writing stories and that is often something Google is not a fan of. The number of external links you receive is important. Some of the top SEOs say external links are simply invaluable to your ranking power. Users searching for your site on Google might not necessarily want to land on your homepage. SEO success relies heavily on the keywords you choose to target.

Creating relevant, useful, valuable content

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you identify the best options for naming and describing your product or service. Gaz Hall, from SEO Hull, had the following to say: "Search engines are invested in providing users a great mobile experience."

Don’t forget to link from the top too

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Imagine what a one-second increase in website load time could do for Amazon? More importantly, what could it do for you? SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to quickly react to traffic decline or other occurrences. Whether or not a specific page ranks for a particular keyword depends largely on the quality of that individual page (content, user experience, number and quality of the backlinks, page load speed etc), and not the quality of your website as a whole.