It doesn’t matter how big or small your company’s marketing budget is. There are internet marketing strategies that can optimize your website and online presence that are relatively inexpensive. SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Google, the top search engine--and the one to optimize for--handles more than 50 percent of search traffic and utilizes more than 100 algorithms to track and manage HTML content ("on-page factors"), external profiles ("off-page factors"), link architectures, popularity and reputation, as well as PageRank calculation (a complex site voting system) and web bots.

Add Modifiers to Title

Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content?

Bad backlink tactics

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. The page title and URL are two of only a small number of elements that are present for a user to view within the search engine results page. It’s fair to say that they have a huge impact on click-through rate from the SERPs. The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink.

Affiliate links and auto generated content

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO potential. Once you understand what a user might be looking for when searching for a certain term, the next step is to tailor your content and on-page optimizations to fit the needs of the searcher. According to SEO Consultant, Gaz Hall: "Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search."

Dominate your own little niche first

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won’t work out to your liking. That is why it’s imperative to search and find the best article directories to submit your hard earned work and watch the numbers start to add up. SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search.