Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method to rank number one in Google. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy. If you’ve got a brilliant website, but you’re not getting as much interest as you’d like, stepping up your SEO campaign could prove to be a game-changer. Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text.

It’s time to revolutionize our approach to quality content

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your web pages so make sure you use them properly. Weave them throughout the text in a natural way and use variations just to cover the entire basis. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support or the services you offer. It can only read and grade the content on your website and the way you have managed your backlinks. Hence, there is a huge emphasis on the quality of the content on your site and the backlink structure you have adopted and exactly why link building is so important. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom.

Readability and long keyphrases

As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to local link building is that these kind of links are almost always relevant. Every search engine was built with a different system with unique preferences and features, making each of them beneficial in their own way. But they all have two major functions: they index content and turn over relevant results when a search is processed. Search Engine Optimization (SEO) • is the process of affecting the visibility of a website in a search engine’s “natural” or “organic” (not paid for) search results. When it comes to choosing keywords, it’s important that they are not too specific or too broad.

Make the website about one thing

When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate. Creating a guest post for a website with no traffic is a waste of time, as you won’t attract any visitors to your website after they have read the guest post. But how do you find out how much traffic a website gets? Gaz Hall, from SEO Hull, had the following to say: "Assess your existing link profile, and the profiles of your competitors with aHrefs. Pay special attention to DR (Domain Rank or authority) and the number of referring domains."

Do not hesitate to expand your niche area

The average top-ten ranking is two or more years old and the average age for the pages in the number one position is roughly three years old. Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be.