Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites in your content (and letting them know about it). Content creation is the most legitimate and authentic way to expedite your SEO efforts as a startup enterprise. When done right, content marketing leverages your website against the competition and provides credibility to your business. It can earn you a substantial number of followers and position you high up on the SERPs. The days of self-serving, scammy, and spammy SEO are long-gone. And that’s a good thing. The ‘secret’ to success with SEO is no secret at all. Just focus on serving your audience’s needs and answering their questions in a thorough and empathetic way.

Satisfy a compelling customer need

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. Google doesn’t want to deliver you “results” anymore, they want to deliver answers. And the best answers don’t come from content farms, they come from websites that are crafted with their visitors -- human beings -- in mind. As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Link building is still an effective way to up your website’s SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand’s online presence, get more website visitors, and start increasing sales.

Include a question (and answer) in your content

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see when they make these queries. It may seem counter-intuitive, but Google is tightening its organic results for 3rdparty websites and trying to respond to the good amount of searches by itself. Think of SEO as one small part of a much more cohesive marketing strategy. Google is showing Context is King when it comes to indexing people in Google's Index.

Is your content marketing strategy consistent with your traffic and conversion goal?

The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Gaz Hall, an SEO Expert from the UK, said: " Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics."

Design a link-earning strategy

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. The mobile version of your website is equally important, if not more important than the desktop version. Mobile-first, they say. Fact is, that your website probably has as many mobile visitors as it has desktop visitors, of course depending on the type of site you have Getting people to your website is great, keeping them there is better, but converting them to subscribers or buyers is the ultimate! The Internet highways are becoming more crowded by the day, and subscribers will help maintain a steady flow of traffic and help keep your brand top of mind. Be sure to set up conversions using Google Analytics, so you know your conversion rate and can improve it by tweaking things on your site. Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices.