Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier" URLs for those that want to link to your content. If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages.

Here is your opportunity to write something and rank

The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their website gets penalised, you’re in trouble too. Google collects user data on your site and makes further ranking decisions to determine where your content pages should be ranked in the organic results of search engines. Local SEO refers to making a company's website more visible on maps and in local-oriented searches, often for people seeking a brick and mortar store or a services based business that serves their area.

Link acquisition is an ongoing investment

Now's the time for any local business to raise its game. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency. Instead of focusing on what you do or what you sell or why you’re awesome, instead focus on why your customers should care.

It’s when you don’t have enough leads that when the troubles start

Review competitive lists and other pertinent industry sources. URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material."

Check your website’s loading speed

Another quick, and valuable SEO tactic – see what your competitors are ranking for. Go to one of the tools used to check out our own rankings, but put in a competitor domain. You’ll quickly see what terms they are getting traffic from, and can take the best for yourself! RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. Content quality, content amount, and website information are all factors in your Page Quality Rating. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content.