The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. It’s important to have your keywords in titles, URLs, subheadings and body text.

Here's what industry insiders think about SEO

The whole notion that one person is key to unlocking the “secret” to SEO is flawed. Forget dense blocks of text Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. It’s a winning formula to always have at least one mentor, but also mentor others and pay it forward.

Consider link research at the inception

How does a new website start ranking? Does it just magically appear in Google after you’ve launched it? What things do you have to do to start ranking in Google and get traffic from the search engines? There are two types of backlinks, and they are internal backlinks and external backlinks. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page.

One important aspect is metrics

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible, you can also make use of it for your domain name. If you want to grow your audience, it could be a great strategy to focus on a different language. Creating content in a foreign language can be quite a challenge though. Gaz Hall, from SEO Hull, had the following to say: "Instances of reproducing information include when similar products repeat the same basic description, or when companies duplicate their bios or shared data across multiple sites."

Can a techie truly understand conversion rates

It is important that you do not misrepresent what is on the page. I'm always amazed by the agility of Indozine on this one. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The field of search engine optimization was once focused on one major goal: harvesting intent from search. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links!