Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Content is not only key when it comes to SEO, it also plays a vital part in guiding your customers down the sales funnel to make a purchase – and that’s why it’s so important to have a well-thought-out strategy in place. Now you know what you need to do to create a content plan that generates results. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.

Winning at SEO is all about knowing the right tools to use for the right situations

Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and get useful information from Google about their site. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this.

Don’t Forget About a Sitemap

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Understanding how search engines work is an important component of SEO. The search engines are constantly tuning their algorithms

Excellent customer support is a must

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. Imagine for a moment, a yacht. The on-page elements represent the sails and the ropes above water. Now imagine the technical elements of SEO are everything below the water line: the hull and the cabin. So you could have your sails blowing, and your knots tied correctly, but if there’s a hole in the bottom of your boat you’re not going to get very far. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "On-site optimization is all about publishing awesome stuff in the first place. "

Be inspired by the David vs.Goliath battle

The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. The best way to build links is to not build links. I’ve worked for companies in the past that don’t have to ask for them, they just flow in from press, customer blogs, their awesome blog posts, etc. If this is an option (and we’ll go over a couple of ways to make it more likely) you’re in a great place.