This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. The creation of relevant and competitive Keywords …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. Research your competitors – now you’ve got your list, look closely at their websites, specifically the …

That information alone will tell you a lot about what you need to do for your site. If you don't have a good handle on who the people are who are buying your products, how will your SEO consultant help you bring those people to your website? Vertical search is …

Meta tags are the HTML elements that search engines and visitors find your content. It’s what they can see in a search engine and thus, it’s important to add value in a limited number of characters. Search Engine Optimization is all about making your website more visible to …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. There is a massive amount of …

Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google, Yahoo, Bing, etc. This may surprise you, but users narrow down 35–45% of their searches to sites based …

Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. How do you write a clickable title that will draw people to your site and keep them on there without sounding salesy or cheesy? Every SEO program should be unique; each …

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember …

The anchor text section clearly shows what text the links pointing to a website has. This is an opportunity to take a look and make sure that the website does not have a spammy anchor text profile. While climbing the rankings on Google and the other major search engines, getting …

This requires a careful planned, structured approach that accurately represents your business and the services you provide. Back in 2011, Google rolled out an update to their algorithm by the name of “Google Panda.” Panda caused an upheaval in the SEO world, and many of the practices that emerged as …

Is it fun? Healthy social traffic certainly doesn’t hurt SEO efforts. A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow …

In a nutshell, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make …

With more businesses than ever taking advantage of the online marketplace as an effective way to present their products or services, engage with their customers or even to encourage awareness of their brand identity – it has never been as important in this fast-growing online world that they are able carve …

It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement …

While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. Google penalizes websites that are too slow to load as this result in a bad …

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. By constantly creating new content around your product page, you will be getting more and more pages indexed – eventually creating an authority and pushing your product further up page 1 for everyone …

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Google allows webmasters to geographically target certain websites or sections of your website to certain locations …

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on …

reate Unique, Relevant And Valuable Content For Your Website! Some SEO professionals have been predicting the demise of links for a several years. But there’s little evidence to support this trend so far. If you want to promote your website by purchasing sponsored links, always use the rel nofollow …

Social media and SEO are completely intertwined and you should combine your marketing efforts because of this. Google doesn’t like it when ANY TACTIC it’s used to manipulate its results, and republishing content found on other websites is a common practice of a lot of spam sites.You …

Short URLs are more appealing to users in search results, are easier to remember and are simpler to type without making mistakes. In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But …

It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image …

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. Google has really focused its algorithm on providing relevant content in search. They want to improve the user experience y providing the …

Be aware of long-tail keywords, which are usually three to four words in length. The longer the keyword, the more specific it is. That means lower competition and, often, higher conversion rates by nature. Google counts thousands of PhDs as employees. And while its algorithm over the years has been …

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

For example, Google rolls out a new ranking algorithm, and you need to add it to the list. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. A large chunk of my time finding links is by …

Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file …

And what’s better, blogging gives you another SEO benefit: fresh content. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Very often, a quick reaction can mean the difference between success …

An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like …