Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them. Once you have built a great …

For example, if we were looking for a cafe or coffee shop nearby, we’d type in Coffee Shop Reading – thanks to voice searching, however, we’re more likely to search for something like “where is the closest coffee shop?” and reap the benefits of effective local SEO. Content marketers …

Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. This will give you greater scope to attract people to your website and if the content is good enough, it …

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. The old times when all types of backlinks were considered good for SEO are long gone. For years, many webmasters relied on sloppy techniques and used automated …

Many moons have passed since search engines interpreted information solely on simple information like keyword density, but keyword stuffing is still prevalent on many sites. If you’re going to change a URL, but you don’t want its link juice to disappear, you can use a 301 redirect. A …

While there are dozens of strategies that can help you achieve long-term SEO results, these tactics will produce the best and longest lasting impact for your business or brand. While you can’t focus only on these strategies (you still need to dedicate resources to the dozens of other SEO …

So if the image is decorative, keep it out the way - either make it a background image or set ALT="" (don't just leave the ALT text off, as some screen readers may then read out the file name which is even more annoying). The crux of evergreen content is that …

Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your …

For instance, most searchers don’t just simply search once, click on some websites, and be done with it. If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. Google …

Simply, when you’re in a rush and using such a small device, speaking is much easier than typing your question out. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. The more visible your content is on …

If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. A helpful solution …

Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. Deep linking from within mobile apps …

Meta Tags play an important role in SEO. Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at …

Being at the top of your game really pays in SEO marketing. The internet gets the most angry when it feels lied to. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as …

Ranking organically in search for product keywords should be an ecommerce stores end goal because this brings a consistent passive stream of targeted traffic to your website. Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Create a list …

Avoid thin content and you’ll be able to avoid the effects of Google’s constant Panda algorithm updates. In fact, if your site has high quality, engaging content, its ranking could improve when Google rolls out its next update aimed at penalising thin sites. Back Links go hand in …

Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. A short click, on the other hand, is when a user clicks on …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Stop buying links in an attempt to …

I noticed that when I made changes to my sites (and tracked them), sometimes traffic would increase. Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Thin content is essentially …

Head terms are broad and short, often revealing little about topic and intent. It mostly depends on Seo factor which is highly influenced by changing in search engines. Putting the right keywords in the right places in your content can have a direct impact on rankings and traffic... Prior to …

Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. For those of you wondering, “index” is another …

Think of outreach as a brand awareness campaign for your most authoritative audience. Thin content is also easily identifiable by how often it is duplicated across multiple pages of your website, as well as on pages outside of your website. Content and outbound communications are crucial for engaging humans and …

As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what …

Nofollow links were introduced by Google to mark links that should not be used for the ranking algorithm. It's main purpose was to stop comment spam in blogs. The idea was that people would stop spamming blogs and other pages with links if these links didn't influence the rankings anymore …

So, accordingly Seo technique should also be changed otherwise Seo will dead. s. Good SEO is all about finding phrases that pay that are relatively popular with searchers but relatively underused by your competitors. On page SEO refers to the optimization of a website’s on-page elements. This includes the …

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. Good ways …

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. This is extremely valuable because it can …

This also allows Google to make tens of billions per year on advertising by creating an ad distribution network (ADN) for advertisers to show ads to customers. Rankings are currently in turmoil, with the Mozcast’s weather warning reading both ‘foggy and stormy’. The creation of relevant and competitive Keywords …

What if I was to tell you Google has a powerful collection of tools that tell you exactly how often they crawl your site, what they think it’s about, and even suggestions on things they have trouble with? And that you can have it? For free? You’d want …

It needs to be understood that there is no guarantee that an SEO Agency's strategy will work. On page optimization is an SEO technique to increase visibility and user traffic on a website accordingly. Research your competitors – now you’ve got your list, look closely at their websites, specifically the …